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CGB - Open Source Community Development and Marketing Strategy
Cryptogenic Bullion (CGB) Open Source Community Development and Marketing Strategy
NOTE: This document has been totally replaced by CGB's new website which will incorporate all of the resources found here. http://cgb.holdings/marketing/
This document contains a collaborative framework for the community development and marketing strategy of the Cryptogenic Bullion cryptocurrency. It is intended to be updated by any member of the CGB community who has a new idea or believes they can refine an existing one. The document is open to the public because it serves as a document of logic and open debate. I believe that releasing the strategy itself might provide other deserving cryptos with some guidance to take their logical place in the ecosystem. This document contains the strengths of CGB, misconceptions about CGB, community resources, community development, viral marketing concepts and highlighted communities. Anyone who wishes to discuss any part or offer updates can reply to either post. I will try to keep the post up to date. Please understand that I am an independent community advocate like yourself. I am only a small piece of the bigger picture and each must take their own initiative in order for this campaign to succeed. Cryptogenic Bullion Strengths Proof of Stake Eco-Security: Cryptogenic Bullion is a second generation cryptocurrency employing an advanced hybrid of legacy Proof of Work mining and Proof of Stake minting to secure the blockchain. This multi-pronged approach makes the "51% attack" a thing of the past. Not only would an attacker have to control half of the CPU power on the CGB network, but they would also have to own half of the total currency supply of CGB in order to attempt a "double-spend" attack. Although Proof of Stake can be used alone to protect the network, the legacy Proof of Work aspect of CGB remains as an additional security layer. The power consumption of CGB will remain far lower than any other legacy Proof of Work cryptocurrency as most of the reward for securing the network is provided through Proof of Stake minting which can be completed quickly on a smart phone, instead of a supercomputer cluster. Interest Bearing (1.5%): A major benefit of Proof of Stake minting is that you can pay yourself 1.5% interest on savings, without the need for a bank to take its cut. Compared to legacy Proof of Work systems which reward only those with mining equipment, the benefit is made directly to the people who maintain a savings of Cryptogenic Bullion. A Proof of Work mining incentive of 0.5% brings the yearly production of CGB to 2.0%; a rate modelled after the supply of gold. Inflationary Stage Completed (rare): In order to distribute coins to the widest population base, cryptographic currencies rely on a mining protocol called Proof of Work. This puts new coins into the hands of those with mining equipment like a gaming PC, or a cutting edge server. It gives everyone a fair chance to adopt and spread the currency, but creates the volatility and downward price pressure seen in so many other cryptocurrencies. Cryptogenic Bullion is the only second generation cryptocurrency to have completed this inflationary stage due to its accelerated reward halving. Without this relentless dumping of new coins that almost all other cryptocurrrencies are now struggling against, Cryptogenic Bullion is ready to meet its market potential. Active Developers and Community: The development team has proven itself to be publicly accountable to the CGB community and has built a reputation for dependability, transparency, and forward thinking. With this foundation, the CGB community is able to focus on extensive advertising and promotional efforts which have drawn in a diverse collection of individuals to the merits of Cryptogenic Bullion. With a social media focus we have been actively engaging many different markets through the use of, among other media, our Facebook page (https://www.facebook.com/pages/Cryptogenic-Bullion/134177020124803), which has over 15,000 likes and CGB's twitter feed (https://twitter.com/CryptogenicBull) with a current following of over 400 individuals. Misconceptions about Cryptogenic Bullion Fast Mining/Inflation Stage: One common misconception about Cryptogenic Bullion is that its shorter mining/inflation stage has not given a wide enough range of individuals the chance to participate as early adopters. We must appreciate that this deployment method was chosen to avoid the long period of inflation which increases the volatility and stagnates most other cryptocurrencies in use today. The CGB community has been very active making every effort to get the word out about CGB and make it available on multiple exchanges. What is not realized is that CGB is still in the early adoption phase but instead of mining coins, the low price is what now enables early adopters to participate in this opportunity. CGB is only just now beginning to realize its potential to the discerning investor. Community Resources
Community Development In addition to helping to spread the word, there are other tasks which need to be undertaken in order to support the growth of our community. Any suggestions about areas of development are welcome.
Lightweight Blockchain Client: (Research Stage) See this post. This gives a client the ability to conduct transactions with a subset of the blockchain. It's useful for mobile applications and offline transaction signing. eg. BitcoinJ, Armory and Electrum
Expanded Wallet features: (Research Stage) We are looking to add some exciting new features to our wallet software including CGB network statistics and an RSS feed like functionality. All suggestions welcome!
Offline Transaction Signing: (Research Stage) This requires the above Lightweight Blockchain Client. eg. Bitcoin Trezor: This device contains a static environment which holds your private key for offline signing of transactions. This kind of technology is seriously needed for long term viability.
Wallet Software Speed Optimization: (Research Stage) Currently the CGB wallet software can take a couple minutes to load (or more depending on CPU). Some other crypto-currencies have been able to optimize their load times down to 15 seconds.
Dedicated CGB Forum: (In progress) A dedicated forum would be a nice touch.
CGB Wiki: (In testing phase) This will be of great value to us as we can logically create and arrange how-to documentation and all other kinds of information in an easy to navigate and reference repository.
Reddit Formatted Advertisements: (Requesting Ideas) We are in need of advertisements for CGB which are formatted 300px wide x 250px tall. These can be generic advertisements or targeted to a specific subreddit. These advertisements will link back to the /CryptogenicBullion subReddit to bring in new community members. For now buying ad space is voluntary but perhaps we may involve some kind of fund to help in the future. (Thanks hybridsole for bringing this up) Update: These functinos might not be as useful as we become more reliant on PoS for security, but might not be a bad idea anyhow, research required. (Artiface) In the future I would like to have the client have a nice visualisation of POS showing stake weight and an estimate of when stake should be generated.
Statistical Data: (Requesting Data) We need information to compare CGB to other coins. See: http://bitinfocharts.com/ This includes all kinds of data like technology comparison, coin variables, distribution, and all relevant attributes to be compared with each other.
Viral Marketing Concepts Got Crypto?: I believe that this phrase has the power to turn Cryptogenic Bullion's slightly awkward name into an advantage. Not only is it a professional name appealing to the investment community, but it can be called 'Crypto' for short. No other coin can logically take this title with more credit than Cryptogenic Bullion. For example: http://i.imgur.com/BU1HSdC.jpg CGB Vault: This viral concept involves locating high quality vault images and replacing the circular entrance with a translucent CGB logo. This can then include a slogan and or CGB Strengths. For example: http://i.imgur.com/JgSQkHw.jpg CGB Bull: This viral concept involves making reference to spanish traditions of running with the bulls. A bull market is one which has established an up-trend in valuation. "2014 - Year of the BULLion!" "Run with the CGB Bulls!" etc. Any imagery involving actual bull runs and possibly subtle market chart imagery. Be careful not to appeal to greed, we don't need that kind of volatility. For example: http://i.imgur.com/Fe17cZE.png and http://www.youtube.com/watch?v=Fa-nfIksY4o Crypto-Asset Trinity: As explained in this paper. A well functioning cryptographic asset market requires three roles to be filled: market gateway, adopted currency, and store of wealth. Bitcoin is the gateway that allows us to access so many markets especially USD of course. Dogecoin is riding a wave of excitement to be accepted by a wide array of merchants and businesses, creating an economy that doesn't require conversion back to government issued fiat as the people choose their own currency. Cryptogenic Bullion is the first crypto-currency to display all of the properties of money, while providing the bearer with interest for holding it. It is portable, divisible, fungible, scarce, low inflation, durable, non-consumable, and a store of wealth. Crypto Stacking: I know I am not the only one who calls the contents of my CGB wallets a "stack." Some of us have found interest in crypto-currencies for the same reason that we may also hold physical Silver or Gold. Any parallels that can be drawn in imagery or wording to the "Silver Bug" community can be a fun way to promote value and inclusion. Highlighted Communities This marketing campaign will first focus on Reddit as our organization and jumping platform to other opportunities. The most effective ways that we can communicate with any community on Reddit is through submission of new ideas, content or links, and through discussion surrounding such a submission. The idea is to try to become more active in the community through informative discussion. If you are not familiar with Reddit, it is a place for content and link, sharing and discussion. It is important that you upvote only those comments and posts with true merit, and instead of downvoting, try to leave an informative or helpful comment. Try to promote CGB only where it is on-topic to do so. Otherwise, general discussion and debate often leads itself to such an opportunity. When someone has located a post with discussion that could use some CGB community support, they will post a link to the post in the /GotCrypto subreddit with the prefix "Opportunity - ". /GotCrypto will be the collection point for opportunities that arise in various communities to convey logic, reason, and positive messages. It's important to remember that every community we wish to interact with has its own unique perspective and strategies for contact. We know that any community is made up of members who belong to many other groups and communities; there is a lot of overlap. Our message needs to be as clear as possible and some of the best insights will come from these people. The purpose of this section is to enable these and all other CGB supporters to learn about and understand the most effective ways to communicate with the highlighted community. As this document is updated we should try to build a full picture of each community including:
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